Kids these days have a lot to watch out for. Drinking, drugs, gangs, junk food, Rebecca Black music videos. So I can applaud a company that wants to create a delicious, sugar-free alternative to the normal Snickers and Skittles candy fare in the attempts to curb the childhood obesity epidemic. Innovative Candy Concepts, makers of Too Tarts Melted Ice Cream Spray Candy, had the right idea when they wanted to create a sugar-free spray candy but I’m don’t think it’s the best execution. In the 2007 press release announcing the product, the ICC president and CEO states, “Ice cream just seems to taste better when it’s melted”. I respectfully have to disagree. If melted ice cream were better than its naturally frozen form, they’re be tubs and tubes of melted ice cream sloshing on grocery store shelves. I’m also kind of iffy on the concept of spraying a Splenda sweetened, syrupy liquid into my mouth and calling it “candy”, just like I’m hesitant about pepper spray blasting into my eyes and calling it “caliente eye drops”. Read the rest of this entry »
