Product: Eggo Mixed Real Fruit Pizza Berry Granola
Purchased at: Grocery Outlet (Seattle – Madrona)
Marisa’s Take: I feel like the word “pizza” has become so distorted, it now pretty much means anything slightly resembling the actual thing (kind of like the word “celebrity”). Even more, Kellogg’s has to note that this is real fruit pizza, because just the word “fruit” cannot guarantee actual fruit. For example, Strawberry Fruit Roll-ups contain the word “fruit” and have pictures of strawberries on the packaging, but actually just contain pear concentrate with corn syrup and colors (it’s hard to have flavors like “Tropical Tie-Dye” and “Screamin’ Green” without adding some food dye). But I digress.
There were two flavors for us to choose from – strawberry and mixed berry. Since we’re quite the health nuts, we went with the mixed berry since it was 10 calories less than the strawberry flavor. The entire pizza still has 390 calories. If we’re eating this sort of breakfast food for convenience, you could eat almost 2½ Griddle Sticks for roughly the same amount of calories and sugar.
While I was the one who initially picked out this product, Ben’s the one who really became a fan. After reading several reviews that complained that the product was quite soggy after microwaving it, we opted to use the oven method to ensure a crisp Eggo crust. Also, many reviews mentioned that one minute of microwave cooking time left most of the pizza still frozen.
The resulting product was indeed crisp (if not a little too brown around the edges), but just a little too dessert-like for me. I only took a bite or two, but the breakfast pizza was less like a pizza and more like an Eggo-like crust, berry flavored cream cheese (or “yogurt”) with a pulverized fruit granola bar on top.
I have a difficult time deciding if this product is meant for children or adults. I would possibly chastise a parent for feeling this sort of food regularly to their child for breakfast, but I might mock a grown-up for eating something as ridiculous as a fruit and oat breakfast pizza. I love this comment from the review posted on MrBreakfast.com from user “mouthy”:
“I just realized that they don’t make breakfast products for kids anymore. It’s all stoner food, man. I’m going to say it’s terrific and even go so far as to write a letter to the marketing team that made this and dare them to make an even crazier Eggo product. They have six months.”
Ben decided that this could be even more convenient if consumed in a taco-like fashion, which was an ingenious idea. If anything, you could technically enjoy breakfast with an Eggo Real Fruit Pizza in one hand, a Griddle Stick in the other, stick your cell phone bluetooth in your ear, a Starbucks latte in your car’s cup holder and possibly drive at the same time. A true breakfast of champions.
Ben’s Take: I generally err towards the path of least resistance when it comes to performing these reviews, but something told me that microwaving a fruit pizza with a yogurty spread and frozen fruit would just end in a mushy disaster of gross. My preliminary research seemed to support this hypothesis, so I decided to go on my hunch and I fired up my trusty toaster oven.
Don’t have a trusty toaster oven? Well you should get one.
Why you might ask? Well, toasting the Eggo Real Fruit Pizza in the oven yielded results that were considerably different than what the microwave crew members reported. I’ll start with the dough/crust/bread – the pizza crust/dough was crunchy on the bottom, soft in the middle, and tasted a little sweet. Not bad for a generic dough. The toppings were also rather tasty. I found the oats were a little crunchy, the yogurt spread was sweet and thick, and the fruit was gooey. Not bad for $1.49 and seven(ish) minutes of cook time (I’m counting preheating the oven).
While it was in the oven, Marisa and I both noticed that the pizza smelled AWESOME. I don’t know what kind of obesity-inducing pheromones Kellogg’s loaded into this 390 calorie pizza-like-confection but man it smelled good. When it was done, it looked way better than its microwaved counterparts, which leads me into my next point…
Why the heck did FreezerBurns mention the box photo? Dude, I love you and you’re an experienced food reviewer. What ever looks like the advertising photo? Especially frozen, microwaveable food? There’s just no way it’s going to look even remotely like the box, no microwavable food ever has or ever will. That’s just how it is, and that’s all I have to say about it.
When I went to search the Internet for other reviews of this product, I found a rather interesting trend among blogs targeted towards mothers. It would seem that Kellogg’s didn’t just send out a pile of free samples to opinion leaders of their target demographic. Man, where is my twenty-dollar Amazon.com gift card for writing this stuff?
What bugs me the most about the horde of “mommy blogs” taking kickbacks from Kellogg’s is the fact that even if they claim that they’re being 100% unbiased (come on, you accepted free food AND a twenty-dollar gift card). There is research in the medical world that shows that studies funded by pharmaceutical companies yield positive results. I’d bet money that this research translates right over to the food review world. Heck, I’d bet it translates to magical unicorn ride reviews. Accepting money from the company whose product you’re testing, reviewing, or in some way trying to influence people on is downright shady. (Think I’m wrong? We have a comments section!)
Now just I’m not saying that there’s anything inherently wrong about accepting free samples from a manufacturer or vendor but just that act alone biases the review. Add the acceptance of a gift and I’d bet the buttons on my coat that most “reviewers” are going to err on the side of “positive” results. I mean it’s outright bribery and there’s just no way I could take any of those blogs seriously. I don’t restrict it to just this review either. All of their reviews and editorials are tainted in my mind.
In spite of Kellogg’s Mom Central astroturfing campaign, and everyone else’s tendency to shove frozen food products in the microwave, I found the Eggo Real Fruit Mixed Berry Granola Pizza rather palatable. Now this may be due to my rather questionable tastes in breakfast products, or it might be due to the fact that I took an extra five minutes to chuck this guy in a toaster oven. It’s just not something I could ever see myself making a part of my breakfast routine, but it is something I could see myself firing up on a lazy Sunday afternoon.
Other Kellogg’s Eggo Real Fruit Pizza Reviews ‘Round the Net:
The Impulsive Buy