Note: Official product name is: “Quaker True Delights Toasted Coconut Banana Macadamia Nut Chew Granola Bar with Whole Grains” (try saying that three times fast, bonus points for saying it with a True Delights bar stuffed in your mouth)
I’d love to meet the person behind naming products like Quaker True Delights (granola bars), Dove’s Promises (individually-wrapped chocolates), Betty Crocker’s Warm Delights (a plastic bowl full of chocolate you stick in the microwave) and other indulgent product names seemingly targeted to middle-aged women who flop down on the couch in front of the TV after a long day of work and eat the product straight from the bag/box/pint with a spoon (which I am definitely guilty of, on multiple occasions). Read the rest of this entry »
