thinkThin Protein Bars

Comments Off on thinkThin Protein Bars Written on March 2nd, 2011 by
Categories: Food
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In today’s image-conscious society, it is now not enough just to be thin. One must think thin as well. thinkThin Protein Bar founder & CEO Lizanne (a one-name wonder like Cher or Madonna) describes the inspiration behind the bars on the packaging and the website as well: “I created the Think Thin bar for women like me. As a busy working mom committed to managing my weight*, I wanted truly delicious, high-protein foods without sugar or anything artificial. Think Thin has no sugar, is naturally high in protein, and is completely satisfying so I can stay fuller longer. It’s that simple!”

*along with a healthy diet and exercise

As a lazy childless female, I’m not sure if I’m fit for this bar. My no-sugar-high-protein food of choice has always been steak. Are thinkThin bars right for me? Apparently, these bars are normally around $3.00-$3.50 a pop, so essentially I had hit the jackpot. In addition to a high protein content, his bar has no sugar, but contains sugar alcohols in the form of maltitol. It can have some unsavory effects on your gastrointestinal system, so if you think about it, they have a good chance of making you lose weight!

Interesting note: these are not “weight loss” bars, but “weight management” bars.

Onto the tasting. First was the Brownie Crunch. As another review I found  mentioned, there was no “crunch” detected in the bars (ingredient list mentions “soy crisps”). There was hardly any chocolate flavor, more like chalk-olate. I’m assuming it’s from the “protein blend”, which is the proprietary ingredient in all of the thinkThin bars. White Chocolate Chip was the least offensive because it didn’t really taste like anything. It had a white coating with a brownish inside with “chocolate chips”. The Creamy Peanut Butter was mediocre, more like Crumbly Peanut Butter.

Least appetizing were the “fruit” based varieties that we tried. The lemon/tangerine/strawberry flavors tasted quite artificial (the scent of the Lemon Cream Bar was akin to floor cleaner). When I was first opening the bars, I predicted that the Chocolate Covered Strawberry would be my favorite, but I was sadly mistaken.

I would pass on these bars, especially if you’re going to pay over three dollars for one. I ending up paying $2 for 6 of them. You’ll probably manage your weight better by not eating these at all.

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